How To Get Moving Leads
In the dynamic world of moving services, generating quality leads is integral to laying the foundation for a thriving business. If you’ve been in business for a while, you also know how difficult it is to acquire them. But with an array of lead sources at your disposal, how do you determine which will pave the road to success?
This thoroughly researched guide explores various lead generation strategies, weighing their pros and cons and emphasizing the significance of perseverance and adaptability in your marketing endeavors.
Table of contents
Pros and Cons of Moving Lead Sources
Choosing the appropriate lead provider for your business can initially feel overwhelming, given the multitude of options in the market. It’s crucial to understand that not all leads are of the same quality, as they can be generated through various methods.
We’ve separated the leads into sections, whether that is pay-per-click (PPC), 3rd party services, listings, etc., and offered a basic overview of how each lead provider operates along with the respective advantages and disadvantages for each.
Online Advertising
Take advantage of platforms like Google Ads or social media advertising (Facebook, Instagram, LinkedIn) to target individuals searching for moving services in the demographic likely to move.
Google Ads
Google Ads works based on a pay-per-click (PPC) model. This means that you target a specific keyword on Google and make bids on that keyword. You are competing with other companies who are targeting the same keyword.
Once you select your ad, you choose your “maximum bid,” which is the most you are ready to invest in an ad. Based on that bid and the overall quality of the ad, your company can be at the top of the search engine results page (SERP), which increases your chance of getting leads.
Bing
Similar to Google Ads, Microsoft Bing ads are also based on the PPC advertising model. In contrast to Google, it is a less competitive playing field, and users don’t have to bid much to secure their search result spot.
Meta (Facebook + Instagram)
Meta ads operate through the Business Suite, where you can locate and use the Ads Manager. You can navigate and oversee your Facebook and Instagram advertisements using your profile.
The Ads Manager lets you choose whether to promote your business on Facebook, Instagram, or both platforms. You can target audiences based on location, demographics, and profile information.
Moreover, you can craft custom audiences for later targeting through remarketing campaigns, representing a valuable step in the user journey for potential customers. Meta ads serve as an effective means to garner numerous impressions, contributing to enhancing your brand awareness.
Additionally, you can manipulate the visual elements and placements of the ads, providing a powerful and versatile tool.
LinkedIn ads give businesses many different options to choose from. You can choose for the ad to pop up on someone’s feed, private message them, have your ads running on the side of the feed or appear as text ads on the page.
Lead Buying Services
Purchasing leads could be the optimal choice for beginners. It is the easiest way to ensure a sufficient lead flow to convert into revenue, especially using lead generation services to deliver pre-qualified leads for moving companies.
Mymovingloads.com
My Moving Loads, now called MoveAdvisor, is a global lead provider for moving companies. Competitively priced and high-volume leads allow you to acquire a surplus of leads without significantly impacting your budget.
The platform lets you filter leads according to your location and specific focus areas. The quality and quantity of leads may vary depending on the location and demand in that area. An advantageous feature is the ability to dispute leads that didn’t yield positive results, providing an opportunity to receive reimbursement for those instances.
QuoteRunner
QuoteRunner is promoted as a lead provider specializing in SEO and Targeted Search. They utilize sophisticated algorithms to deliver tailored leads that align with your requirements. This approach enables you to achieve higher conversions with reduced effort.
HomeAdvisor
Home Advisor, which Angi powers, ensures contractors and homeowners can connect. Leads can include various home projects and different types of moves, providing you with specific leads. By selecting the services you offer and the areas you can operate in, Home Advisor will link you with the clients seeking assistance in your areas.
HomeAdvisor has a dedicated platform and number to call to dispute incorrect or faulty leads. If you integrate your CRM with HomeAdvisor, you lose the ability to dispute leads.
You can choose between an annual membership or a pay-per-lead service.
GreatGuysMoving
Great Guys Moving functions as a third-party lead provider, choosing the companies they collaborate with based on geographical location. The leads offered by GGM are generally cost-effective. It’s important to note that their dispute resolution system operates on a specific percentage basis. The more disputes, the higher the likelihood of a temporary pause in your service.
Move Buddha
Move Buddha operates distinctly compared to other lead providers we’ve encountered. They exclusively collaborate with companies capable of conducting pick-up moves from any location within the 48 states. Compared to other providers, they do not employ filters, which means you may receive an excess of leads that may not align perfectly with the services you can provide.
Moving.com
Moving.com has been around the block since 1999 and operates within the same network as Realtor.com, offering companies access to a vast pool of moving leads. You have the flexibility to customize your leads to align with the specific services you can offer. If you encounter any inaccurate leads, you can request a review, and they will reimburse your account as credit.
It is essential to do your research on the lead providers you are interested in. Furthermore, look into the lead providers available in your area, as those will be the most beneficial for your business.
Search Engine Optimization (SEO)
Optimize your website for search engines to increase visibility when people search for moving services in your area. This involves using relevant keywords, creating quality content, and ensuring your site is user-friendly and mobile-responsive.
The most important thing about SEO is to stay up to date and ensure that you are ready to invest sufficient time and money to see results. A good SEO will offer measurable results, boost customer trust in your company, and increase revenue. Remember that SEO algorithms constantly change, and competing for lucrative keywords might be challenging. Another thing to be aware of is that SEO might take some time to see the results you seek.
Local Service Ads (Google Call)
Google Local Services Ads are paid advertisements designed to assist local service-oriented businesses in gathering leads directly through phone calls and message requests.
Unlike Google PPC ads, you pay per lead that comes through. You can set your maximum bid or let Google set it. Google automatically generates your ads based on your reviews, rates, and location. You will only be charged if the client calls, messages, or books through the ad.
Local Listings and Directories
List your business on local directories such as Google My Business, Yelp, and Angie’s List. This improves your online presence and provides an avenue for customer reviews, which can influence potential clients.
Google My Business
Google My Business is a platform that enables businesses to showcase essential information about their products or services, location, hours of operation, contact details, and other relevant information. By effectively utilizing Google My Business, businesses can improve their online visibility, attract local customers, and manage their online reputation.
Yelp
Yelp for Business is a valuable tool for managing a business’s online reputation, engaging with customers, and attracting new clients. It’s particularly influential in industries where reviews and recommendations are significant in consumer decision-making. Businesses can leverage Yelp to showcase their strengths, address concerns, and build a positive online presence.
Bing Places
Bing Places for Business is Microsoft’s comparable to Google My Business platform. Both work reasonably similarly and focus on boosting the business’s organic visibility. It allows business owners to produce and manage their online business profile, making it easier for clients to find your business.
YellowPages
Yellow Pages has been around since 1966. Whether in print or online, the primary goal of Yellow Pages for business is to connect consumers with local businesses. It provides a structured and organized way for users to find information about products and services in their area while offering businesses a platform to showcase their offerings to a targeted audience.
Networking and Partnerships
Build relationships with real estate agents, property managers, and apartment complexes. These professionals can refer clients who are in the process of moving.
Here is the example of successful affiliate partnership program for moving companies.
Referral Programs
Enhancing your sales funnel is effectively achieved by strengthening your existing customer relationships. This strategy aims to increase the quantity of sales leads and improve their quality.
By capitalizing on the trust established with your current customers, you can attract new business and foster greater customer loyalty. To generate leads through referrals, implement a referral program, provide incentives, deliver outstanding customer service, and carefully monitor and assess your outcomes.
Content Marketing
Develop informative content like blogs, guides, and infographics about moving tips and strategies. This positions your business as a knowledgeable authority in the moving industry. Maintain an active presence on social media platforms. Share tips, company updates, customer testimonials, and engaging content to connect with potential clients.
Email Marketing
Email marketing can be a great and powerful lead provider for any business. You are building significant value for the company and establishing confidence with your clients. It helps keep in touch with existing and potential customers, offering tips, company news, and special offers. Email marketing is an easy way of staying active with past customers without too much pressure or being too bothersome.
Community Engagement
Participate in local events, sponsor local sports teams or community events, and engage with your community to increase brand awareness.
Which Leads Source To Choose
Consider selecting a lead source that aligns best with your needs. Ensure your budget is well-suited for your goals. Experiment with leads you have yet to explore, and remember that achieving desired results may take longer than expected. As the saying goes, Rome wasn’t built in a day – establishing a good lead flow requires time and effort!
Remember that there will be occasions when specific lead providers excel and when their performance may decline. It’s important not to be disheartened by this or allow it to sway your perception of lead providers.
By combining these strategies, a moving company can increase its visibility and attract more customers. It’s important to continuously assess and adjust these strategies based on performance and return on investment.
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